Sponsorships are value exchanges between like-minded parties who see the mutual benefit in doing business together. Sponsorships are generally, “one-offs,” “cyclical,” or, “perpetual.” The business relationship and value proposition determine sponsorship levels. “Sponsorship Levels,” are merely expressions / reflections of each party’s perceived value of the business relationship.
Who you choose to partner with is a reflection of you and your business’ image. Choose your partners wisely – just like you would in any relationship.Kathryn N. Sano