Press Kit Basics – About Press Kits & A Self Evaluation Tool This is a brief overview about press kits and their importance combined with a DIY check-sheet that will help you evaluate and/or develop your press kit. This article will teach you about press kits and will assist you in determining if you have
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Fun With Sponsors & Sponsorships 🙂 Sponsorships are value exchanges between like-minded parties who see the mutual benefit in doing business together. Sponsorships are generally, “one-offs,” “cyclical,” or, “perpetual.” The business relationship and value proposition determine sponsorship levels. “Sponsorship Levels,” are merely expressions / reflections of each party’s perceived value of the business relationship. Who